Hobonichi (ほぼ日) (also known as Hobo Nikkan Itoi Shinbun) (ほぼ日刊イトイ新聞) is Shigesato Itoi’s personal company responsible for daily life products. Hobonichi is mostly known for products such as Haramaki, which is a type of Japanese clothing that covers the stomach, typically worn for health or fashion. They also make Techos, which is their daily planner/notebook.

Hobonichi was founded by Shigesato Itoi on June 6th, 1998. At the time, Satoru Iwata was also an IT manager for the company and remained as an IT manager despite leading Nintendo. The name “Hobonichi” means “Almost Every Day.” The main site’s url “www.1101.com” also means Itoi. I=1 t=1 o=0 and i=1!

Aside from making products, Itoi tends to make daily blogs and share his days with his co-workers from time to time. You can find most of these blogs and information on their main site.

Today, they have recently begun production of new MOTHER products, which can be found on their website as well; it is known as the Hobonichi MOTHER Project.

External links to Hobonichi:

• Hobonichi Planner official site (English)
• Hobonichi Planner official site (Japanese)
• ARTS&SCIENCE official site (Japanese)
• Hobo Nikkan Itoi Shinbun (Japanese)
• Hobonichi store (Japanese)

Additional Links & Information

About Hobonichi Techo

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Interested in a Hobonichi Techo? Then look no further! You can find all the information you need, as well what they’re used for, purchasing, and keeping up-to-date on the daily pages!

About Hobonichi Haramaki

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Hobonichi Haramaki clothing, a type of stomach clothing typically worn for health and fashion reasons! Wanna get one?

About Shigesato Itoi

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Shigesato Itoi is mostly known for being a Japanese copywriter, but there are several other things he has done in his life that he’s known for, other than being a game designer for the MOTHER series and Itoi’s No1. Bass Fishing series! Perhaps give it a read to learn more about him!