Hobonichi
by: Kody on 10/2/2020
Hobonichi (ほぼ日) (also known as Hobo Nikkan Itoi Shinbun) (ほぼ日刊イトイ新聞) is Shigesato Itoi’s personal company responsible for daily life products. Hobonichi is mostly known for products such as Haramaki, which is a type of Japanese clothing that covers the stomach, typically worn for health or fashion. They also make Techos, which is their daily planner/notebook.
Hobonichi was founded by Shigesato Itoi on June 6th, 1998. At the time, Satoru Iwata was also an IT manager for the company and remained as an IT manager despite leading Nintendo. The name “Hobonichi” means “Almost Every Day.” The main site’s url “www.1101.com” also means Itoi. I=1 t=1 o=0 and i=1!
Aside from making products, Itoi tends to make daily blogs and share his days with his co-workers from time to time. You can find most of these blogs and information on their main site.
Today, they have recently begun production of new MOTHER products, which can be found on their website as well; it is known as the Hobonichi MOTHER Project.
External links to Hobonichi:
- Hobonichi Planner official site (English)
- Hobonichi Planner official site (Japanese)
- ARTS&SCIENCE official site (Japanese)
- Hobo Nikkan Itoi Shinbun (Japanese)
- Hobonichi store (Japanese)
Additional Links & Information
About Hobonichi Techo
About Hobonichi Haramaki
Contributors
Orange – Writer
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